While the technology in our showrooms has changed, our core values remain. We are committed to outstanding service, exceptional after-sales support through our dedicated parts network, and building lasting relationships with every guest who walks through our doors.
A Legacy of Trust Meets a
Future of Innovation
The Story of Halfway Geely and its Dedication to You
Our story began in 1965 at a humble service station located, as our name suggests, halfway between Port Shepstone and Durban. Since then, the Halfway Group has grown into one of Southern Africa’s most trusted automotive families. Our journey has always been about more than just cars; it’s about being your Journey Maker for life.
Just as Halfway took a bold step in 1970 to represent a then-emerging Toyota brand, we are now entering a new era with Geely. Geely isn't just a carmaker; it’s a global technology empire. As the parent company of iconic brands like Volvo, Lotus, and Polestar, Geely brings world-class safety, design, and intelligent technology to South African roads.
At Halfway Geely, we are proud to bring this high-tech vision to our local communities. From the innovative Geely E5 electric SUV to advanced hybrid models, we offer vehicles designed for the Experience Seeker.
Experience the Halfway Geely difference, a service legacy that redefines the typical dealership interaction. Visit us today and see why Halfway Geely is more than just a name.
